From 12th - 15th February 2015 BASF will invite attendees from across Europe in order to discuss the role of sustainability as an enabler for growth in Europe. The App will be used as an interactive tool for various purposes: Workshops, Q&A sessions, surveys and functions as a personal schedule, and message board. Additionally it will be a digital guide through the exhibition. A "sustainable apartment" will showcase the different products of BASF hidden in everyday objects and processes.